How to grow your social media as freelancer

Your freelance career is a lot more than just a job. It’s a lifestyle, one that you need to protect and grow in order to be successful. Let’s find out more about How to grow your social media as freelancer.

This means taking care of yourself, your brand, and your reputation online with everything from social media accounts to networking events.

In this article we’ll go over how you can use social media as a freelancer to build up your business, gain clients and promote your work effectively.

Do not use your personal account for business

You should use a separate social media account for your freelance business. This will help you keep track of what you post and who sees it.

As well as make it easier to manage multiple accounts at once.

  • Use a professional profile picture of yourself (not the one where you’re holding up some beers).
  • Use a professional username that is easy to remember but doesn’t give away too much information about yourself or what kind of work you do (don’t use “freelance writer”!) For example: @jesswritesgoodstuff
  • Write a clear bio explaining who exactly are and why people should follow/contact/hire/buy from them! Be sure not to include any personal details like where they live or how old they are unless relevant (e.g., if someone asks me on Twitter where I’m located).

Add your freelance brand to your social media accounts

When you’re starting to build your freelance brand, it’s important to use your name and logo across all of your social media accounts.

This shows that you’re serious about what you do and gives potential clients an easy way to find out more about you.

When designing a profile picture for Twitter or Facebook (and any other platform), make sure that it matches the look and feel of the rest of your website.

So that people can recognize it as part of a whole. If possible, try using some kind of branding element like a colour scheme or typeface across all platforms.

And this will help create consistency for customers who come across multiple channels at once! Good way How to grow your social media as freelancer.

Create a consistent theme

  • Choose a theme.
  • Create a consistent color scheme and stick to it across all your social media accounts.
  • Use the same profile picture on all social media accounts, as well as the same username and description (if possible).

Choose the right networks.

You don’t have to be on every social media platform, but you do need to choose the right networks for your business.

Which ones are most appropriate for your target audience? How much money do you have available to spend on them?

Are there any specific goals that can be achieved by being on a particular network or group of networks (e.g., increasing sales leads)?

It’s also important not just to pick one network and stick with it. Keeping an eye out for new opportunities means that when they arise.

You’ll know what steps need taking in order to make them work best for both yourself and your clients/customers

Share high quality content regularly.

  • Share high quality content regularly.
  • Create a schedule, and stick to it. You can post your content in batches or on a daily basis, but whatever you choose, be consistent! Make sure your audience knows they can expect new content from you at certain times of the week/month/year so they know when to check back for updates or new posts.
  • Share relevant and engaging information that is useful to your audience – not just random stuff that makes sense. Only if they already know all about what it’s about (like an obscure band no one has ever heard of).

Engage with your followers.

Engaging with your followers is an essential part of building a social media following. You should:

  • Respond to comments and questions–it’s the best way to show that you care about your audience, and it makes them feel like they’re being heard. Also, if someone asks a question that could be answered by another user, consider asking that person for permission before replying publicly (and make sure he or she knows what his/her response will be).
  • Ask questions, this is another great way of showing that you care about what people think! Asking questions helps you get feedback on how well-received your content has been so far. It also serves as an invitation for new ideas from readers. Who may have not yet had them themselves. Make sure there’s enough time between each post. So that no one gets sick of reading about freelancing every day (or even every week).

Follow these tips and grow your social media presence as freelancer

  • Use your personal account as a platform to promote your business
  • Get involved in the community and engage with other users on social media sites
  • Create content that will help you stand out from the crowd
  • Make sure that all of your profiles are linked together so they can work together as one big marketing tool


I hope you enjoyed this article, and feel inspired to grow your social media presence as a freelancer!

If you have any questions or comments, feel free to reach out in the comments below.